Landing Page

It is the page on which a person arrives after clicking on an advertisement or a link.

Landing Page Quality Scores

It is a measure applied by Google for cleaning noise creating ads from their program of Adwords. Google is now trying measures to make sure that the ads are quite important since arbitrage players occupy a huge portion of the ad market.

Link Building

It is the procedure of creating good quality linkage data that search engines will use to rank your website that is important, credible and authoritative. There are many ways of link building like create unique high quality content. Using viral marketing ideas that can diffuse and create interest in people can also be used for link building.

Link Bursts

It is a fast increase in the number of links that indicate to a website. When links are present naturally, they grow over time due to an improvement in the quality of website.

LSI

Latent semantic indexing is a technique for search engines to mathematically decipher and present language that uses semblance of web pages and keyword co-existence. An important result may not contain the search term.