Weatherproof by Design: How the UK’s Rainwear Independents Are Colouring the Drizzle
Independent rainwear shops have a tricky brief: sell practical kit without letting it look purely utilitarian. Across the UK, clever independents are using sunlit shopfronts, playful window vinyl and packaging that feels like a small gift to turn waterproofs into a brand you actually want to wear. Here’s what small businesses can borrow from their colour playbook in 2026.